Visual Identity, Packaging Design, Web Design

Bella Bellucci Photography is a startup small business on the NSW mid-north coast. Headed by the creative and driven Ella, Bella Bellucci Photography (BBP) is entering a competitive market in the region. What sets Ella and BBP apart is the style and skill in her work and a visual presence that communicated the brand and its values effectively and beautifully. 

Pretty Bird Creative worked with Ella to build a brand that moves away from the current DIY approach to one that is professional, on-trend and appealing to her audience.

BBP focuses on beautiful and unique family, maternity and content photography. Ella’s style is relaxed, light-filled and centred on making memories. The brand embraces this relaxed, laid back and positive approach and all visuals will reflect this.

A large part of Ella’s inspiration in her work is coastal life, body positivity and making her clients feel valued and beautiful. These values were integral in building the BBP brand. 

Ella describes her work as ‘real and raw’ and says she wants to capture the realness of her subjects. The challenge with this project was to create a lasting visual identity that brings Ella’s personality, her work and her goals for the business into the fold.