Intuitive, powerful and iconic visuals for sustainable and inclusive change makersbig thinkers dream seekersside hustlers awesome humans problem solvers lovers of pretty things wanderlust finders


start with impact and end with beauty

start with impact and end with beauty

start with impact and end with beauty

start with impact and end with beauty

start with impact and end with beauty

We are for those who:

  • Are seeking customers or clients that are much more than just a sale or a booking.
  • Have a deep desire that your work is aligned with your ethics and values; a sustainable and inclusive approach to business.
  • Are ready to invest in a beautiful and memorable visual strategy that sets you apart in the ever growing sea of small business.

Does this sound like you? Let’s get this party started with a free 15 minute chat!


meet sam

Sam, the creative force behind Pretty Bird Creative, will always be focused on intuitive business, conscious design, and creative solutions.

She made the transition from her almost decade-long career in design education to freelance design in 2020 and has found a rewarding and exciting new career.

Sam is passionate about the power of design in making social and environmental change and knows her work will always be inclusive and sustainable.

A deep connection to nature, place and community and an obsession with all things linen (and Taylor Swift) are just some of the things Sam could call about all day.


what we do

Visual Strategy

We know that a brand is more than the visual language we use to put it out into the world. Without strategy, brand falls flat.

Visual Identity Design

Strategy only goes so far, sooner or later you have to get dressed up all fancy and head to the party. Your visual identity is the way customers recognise and connect with you.

Packaging Design

It can be difficult, in a saturated online and retail market, to cut through the noise with packaging that gets your product picked up.

Web Design

A website is a vital tool in your digital marketing arsenal and often the first way that new customers and clients find your business.

UX Design

Just as an iconic brand needs strategy to back it up, a successful website or digital space needs effective user experience design.


We jump at any opportunity to work on custom illustration projects and love the process of bringing your idea to life in an artistic and creative way.

some of our impactful work

praise for pretty bird creative

Sam was amazing to work with. I felt so taken care of and every step of working together was explained so clearly. The first round of concepts she sent just blew me away and I found it so hard to choose from all of her incredible work. The support she has offered since finishing my brand has been above and beyond. I recommend her highly; her warm and caring approach made me feel I was working with a friend.

Belinda, Supreme Clean

Samantha at Prettybird Creative was amazing to work with. Sam was insightful, thoughtful and considered but most of all understood my brand. Sam was creative and kind and truly was a pleasure to collaborate with. I would recommend Sam to other business owners to develop their branding.

Sarah, Salted Grace Interiors

I love everything about it! Thank you so much for understanding the brief even though it was kinda vague; Happy tears it's all so beautiful. You took what was inside my head and made it come to life. Thanks, Heaps!

Summer, Sum&Co

Sam at Pretty Bird created the most amazing logo and brand identity for me. The process from start to finish was clear and easy and all of the work professional & prompt. I gained a better understanding of what I wanted from the brand through the process and was accommodated every step of the way. I couldn’t recommend Pretty Bird Creative highly enough. Such a great experience and result, thank you!

Beth, Bramble&Pea

still in thinking mode?

download our handy price guide
for a bit more about how we work

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