Botanic Wellness are a CBD manufacturing company that grow and process hemp into finished CBD products, in the US.
Project Overview:
Botanic Wellness (BW) are launching their own range of CBD products in Ireland and the UK. They are targeting retailers and consumers online.
They aim to be the best value CBD in Ireland, available at pharmacy and health food stores and therefore catering to mass-market consumers.
Their products will be significantly cheaper than competitors currently in the market, with our initial stockist being Chemist Warehouse Ireland. Upon launching into Chemist Warehouse, they will then look to add further stockists to the brand throughout Ireland and the UK (Boots, Holland & Barrett).
Their goal with the range is to not only attract consumers familiar with CBD but also encourage buy-in from novice consumers. To do this, they need a healthcare brand that speaks to all age groups and conditions. Although Botanic Wellness aims for their competitive advantage to be value, they need to ensure that our brand instils trust and portrays high quality to the consumer.
