Visual Identity Design
2021

We were lucky to work on the Visual Identity for Sum & Co, the creative brainchild of interior designer, Summer McInerney. She is a passionate and experienced creator of spaces people adore. We worked with Sum & Co to craft a visual identity that aimed to allow the brand to break into the market and reach its dream clients.

Sum & Co brings luxurious spaces into the homes of clients who care about their homes on a deep level.

We crafted this bespoke, warm and relaxed brand identity around minimalist foliage, clean bright spaces, minimalist earthy pottery and Queensland living.

“project praise God creates dinosaurs. God destroys dinosaurs. God creates Man. Man destroys God. Man creates Dinosaurs. Eventually, you do plan to”