Visual Identity, Illustration

Dorrigo Folk and Bluegrass Festival on the NSW mid-north coast is one of many small festivals in the Australian music scene. The client sought a consistent and cohesive visual identity that can be applied to a range of contexts including ticketing, marketing, wayfinding, mobile, web, and merchandise.

The identity needed to align with the established festival but stand alone as unique in its aesthetics and style. The festival was very much centred on the small community of Dorrigo, NSW, and the new identity needed to reflect the place and values. The volunteer-run, alcohol-free and family-friendly event is an important drawcard for the Dorrigo community.